Designer Susan Sokol to receive Spirit of Life Award

Fashion industry leader and philanthropist Susan Sokol will receive The Spirit of Life Award at City of Hope's Spring Luncheon on Monday, May 14, at The Plaza Hotel. City of Hope's East End Chapter/Jeanne Kaye League will present the fashion industry leader with its top philanthropic honor in recognition of her professional achievements, charitable contributions and personal commitment to the fight against women's cancers. 

"My personal experience of fighting and surviving breast cancer could not have happened without the extraordinary advances in scientific research and medical treatment at institutions like City of Hope," said Sokol. "I am honored to be recognized by an organization that embodies hope and provides compassionate care to patients and their families."

Sokol is widely considered one of the fashion industry's most distinguished and highly-regarded senior executives. The current president and chief operating officer of J. Mendel, Sokol has served in executive positions for high-profile brands Vera Wang, Michael Kors, Pegasus Apparel Group/Leiber Group, Donna Karan International and Calvin Klein Inc. She has repeatedly taken companies to their next level of success. 

Throughout her extraordinary career in the apparel and clothing accessory industry, Sokol has demonstrated compassion and support for a number of local and national charities. She is a dedicated advocate for women's health and research into women's cancers.

"We're proud to recognize Susan for her business leadership and commitment to raising awareness for women's cancers," said Lisa Kaye Fuld, co-president, East End Chapter/Jeanne Kaye League. "Her personal story provides hope and inspiration to women who are fighting cancer around the world."

Scientists with City of Hope's Women's Cancers Program are investigating the biology of breast, ovarian and endometrial cancers as well as interventions that could reduce cancer risk for all women. Researchers are identifying new treatments and prevention methods. They are also examining issues that affect women with cancer and their families, such as spirituality, the emotional impact of cancer on caregivers, and other quality-of-life issues. 


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Nookies introduces five flirtatious sock styles

Just in Time For Valentine's Day Nookies Pleasure Apparel Introduces A Luxury Collection Of Sexy Socks.

Nookies Pleasure Apparel presents a luxury collection of sexy socks, an essential affordable luxury item. It's simple...fashion + science = pleasure! Read on.....

FASHION: Nookies Pleasure Apparel combines over 40 years of experience in the sock industry with present day research to give women hosiery that increases their sexual pleasure. This breakthrough collection is meticulously sewn, elegantly designed, naturally soft and scientifically temperature-regulating.

SCIENCE: Dutch scientists made a ground breaking discovery women could increase their sexual pleasure simply by keeping their feet warm while making love. Thanks to Nookies Pleasure Sox, women's hosiery now looks stylish, feels sumptuous, and improves sex with soft, feminine silhouettes created specifically for more satisfaction!

PLEASURE: Nookies Pleasure Sox are knitted with an exclusive blend of natural and naughty yarns, soft as cashmere. They are elegant and unabashedly flirty, packaged with a distinctive boutique quality that is both innocently suggestive and playfully seductive.

To experience Nookies for yourself, please take a look at our premiere five flirtatious styles; Naughty Nadine, OH! Susannah, Come Hither Christine, Sex-Kitten Sabrina, Luscious LouAnn and bring sizzle to the bedroom and beyond. 

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Ritesh Deshmukh launches new Celio flagship store

Keeping abreast with the urban universe and modernization of Men's clothing, Celio the leading apparel Menswear brand from France unlocked the doors to its flagship store at Linking Road, Mumbai. The evening saw a host of models along with Bollywood actor Ritesh Deshmukh walking the ramp with the help of a walking stick and sporting a trendy jacket from the CELIO Club Line.

Spread across 5500 sq ft the flagship store is entirely dedicated to men and offers unique Celio style which is a mélange of trend setting apparel for all occasions. Capturing the varied hues and moods of the young urban man, the flagship store displays a blend of quirky, suave and sophisticated apparel.

The French inspired design concept offers a comfortable ambiance for its customers where they can surf the net on their gadgets and hydrate at the unique Aqua Bar on the first level which offers a wide variety of French H2O, thus making the overall shopping experience relaxing and enjoyable.

Apart the Celio Collection Rouge and the very slick Celio Club, the store will also stock a limited collection of CELIO T-Shirts adding that much desired splash of color and exuberance to your wardrobe.

The French inspired evening began with host giving a delightful introduction to CELIO* followed by a sundown fashion show with a bevy of male models walking to the foot stomping tunes dressed from head to toe in CELIO's exclusive Club Line and premium apparel and accessories from the brand's Autumn Winter 2011 collection.

The guest of honour for the evening, witty and intelligent Ritesh Deshmukh walked in with a broken toe but was spruced up in true Celio style and charmed the guests with his usual humor. On the occasion of the launch Ritesh said, "CELIO's youthful appeal and trendy apparels and accessories are just right for today's urban man.

My personal style statement includes more of casual than formal clothes, while T-shirts and jackets will always be part of my wardrobe; I am looking forward to including more pieces from CELIO's new Club Line. The collection offers latest designs and cuts in earthy and warm tones thus giving the much required edginess and charisma to every man's wardrobe this party season."

 

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Josh Duhamel + Bar Refaeli pose for Arrow shirt ads

Over the course of not one, but three centuries the Arrow brand has consistently offered a deep reflection of authentic American fashion. Boasting 160 years of rich history and experience Arrow remained steady amid continual shifts in the market and has evolved into an international brand. 

Israel fashion models Bar Refaeli and Josh Duhamel star in Arrow advertising campaign film. The first Arrow collection under PVH Europe launching at retail Fall 2011 will feature a three tier men’s shirt assortment comprising: classic, casual, and contemporary. Each unique collection will be reinterpreted for the modern world with detail surprises. Casual material might be used in a formal way and smart details surprise the most casual styles. The collection will offer shirts that are distinctly refined, structured, and tailored for comfort with a liberated to-the-point attitude. 

Each tier is defined by unique fabrics inspired from its own encyclopedia archive, for instance: unique chambrays with ‘ombre’ plaids, window-pane checks with neutrals, and by fits that make a powerful statement. Alongside the main collections there is a dedicated range known as “The Arrow White” shirt. After all, a stylish man can never have too many white shirts. Arrow presents its collections quarterly to the market, with a price range from 69 to 99 euro’s.

Arrow’s authentic global presence is committed to providing quality apparel that embody the heritage of the company and deliver superior quality to consumers. Arrow uses its rich heritage and original designs to offer customers fashionable yet functional apparel. The extraordinary brand commands recognition for its commitment to produce a refined and relevant product.

 

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New ADJUSTS-TO-ME offers women customized support

No one understands the challenges women face when shopping for intimate apparel better than Maidenform. For decades, the company has worked tirelessly to create products that make the process easier, such as its new ADJUSTS-TO-ME collection. This collection of bras, panties and shapewear in self-adjusting fabric and elastics will hit stores this October and will offer women customized support and comfort suited to their unique curves.

The new yarn technology in the ADJUSTS-TO-ME line allows for high performance stretch and recovery within each garment (patent pending technology provides for 7 times more stretch than average garments), taking much of the guesswork out of sizing and forgiving fluctuations in women’s weights. The fabric in the collection incorporates technology from LYCRA beauty fabrics engineered for the utmost in comfort and fit. 

Its shapewear is offered in just two sizes to fit XS-Medium and Large-XXL. Similarly, the ADJUSTS-TO-ME bras, launching with a tailored and a lace version, release in the cups to provide room when needed, contracting when not needed . Size small fits (34A, 36A, 34B, 32C), size medium fits (38A, 36B, 34C, 36C) and size large fits (38B, 38C, 34D, 36D, 34DD). The panties, a tailored hipster and a tailored g-string, come in one size and will adjust to every woman’s body for a custom made fit. The collection even crosses over to Maidenform’s Lilyette collection with a lace underwire making its debut this spring.

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