Sofia by Sofia Vergara collection for Kmart

As the brand new Sofia by Sofia Vergara collection for Kmart hits stores this fall, so does its fun and innovative advertising campaign featuring Vergara's boundless energy, great sense of humor, and bold style. Just like the collection itself, the print and television ads were designed with real women in mind who want to feel confident and sexy- women who, as the tagline says, "Work What You Got."

"The whole idea was about channeling Sofia who has this fabulously distinct and infectious confidence. She's sexy and gorgeous for sure, but she's also got this tremendously funny, non-seriousness about her which we wanted to make sure not to lose in the campaign," said Courtney Vincent, associate creative director of advertising firm, Peterson Milla Hooks (PMH).

The print campaign, shot by famed photographer Norman Jean Roy, was captured in an intimate indoor setting, a brownstone in Brooklyn, N.Y., which lent a warm and personal tone to the photos. Clad in highlights from the collection, Vergara posed throughout the private home with key direction from Roy to ensure each shot conveyed both the essence of her character and collection.

The commercial spots took a different route and emphasized the versatility of the collection by utilizing advanced digital technology to feature Vergara morphing into women of different body types. Each woman lip synced to Vergara's voiceover track while projecting her confident and sexy persona.

 

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S2 wows crowd at Perth Fashion Festival

The final day of Perth Fashion Festival (PFF) 2011 has arrived and will celebrate its closing with one of its biggest shows, the 25th anniversary of Western Australian fashion powerhouse Wheels & Dollbaby.


Last night featured the third and final Fashion Designer Capsule show including One Fell Swoop, Zhivago, Ange Lang and Zsadar. It was followed by the final runway show at Fashion Paramount for 2011 - S2.


It was a night of ‘firsts’ for Perth Fashion Festival with local designers, Zhivago and Zsadar, making their catwalk debut at Fashion Paramount and PFF 2011 International Model Search winner Shanae Millar walking for Ange Lang in Designer Capsule #3.


S2 wowed crowds with its strong aesthetic and theatrics.


Spotted front row was PFF 2011 Face and supermodel Nicole Trunfio, cricketer Mitchell Johnson and wife Jessica Johnson, fashion illustrator Pip McManus, designer Alvin Fernandez, radio presenter Em Rusciano, Troy and Sophia Barbagallo and footballer Ryan Crowley.

Read more about S2 wows crowd at Perth Fashion Festival @ Fibre2fashion

IGIGI by Yuliya Raquel launches FALL ICONIC COLLECTION

Tailored and waist-defining wide-leg pant and elongated pencil skirt suits in rich tweeds, animal prints, and embellished, side-slit dress are just some of the highlights in IGIGI by Yuliya Raquel’s FALL ICONIC COLLECTION inspired by the golden ages of some of Hollywood’s most glamorous screen icons 40s through the 60s.
Founder and Head Designer to the award-winning American label, Yuliya Raquel has created a collection that lets us have a piece of our own Grace Kelly in the chic, ladylike styles; enjoy Greta Garbo’s impeccable cool in her men’s wear inspired suits; and reenact Gilda in the sensuous femme fatale gowns ala Rita Hayworth.

I am so excited about this collection where I was inspired and influenced by the glamour of these beautiful and powerful women who were the original, trend-setting style icons. They took their individual style to such exponential levels that they have continued to awe and impress fans around the world. The strong sense of style that each of these women created transcends time and celebrates the power of femininity for women of today and they will continue to do so for generations to come” said Yuliya Raquel.

The FALL ICONIC COLLECTION is a delightful juxtaposition of structured tailoring and soft draping that create curve-defining looks. Animal prints, seamed and elongated pencil skirts, origami tops, ruched and draped dresses, and coats provide for a flattering, chic, and stylish wardrobe.

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New ADJUSTS-TO-ME offers women customized support

No one understands the challenges women face when shopping for intimate apparel better than Maidenform. For decades, the company has worked tirelessly to create products that make the process easier, such as its new ADJUSTS-TO-ME collection. This collection of bras, panties and shapewear in self-adjusting fabric and elastics will hit stores this October and will offer women customized support and comfort suited to their unique curves.

The new yarn technology in the ADJUSTS-TO-ME line allows for high performance stretch and recovery within each garment (patent pending technology provides for 7 times more stretch than average garments), taking much of the guesswork out of sizing and forgiving fluctuations in women’s weights. The fabric in the collection incorporates technology from LYCRA beauty fabrics engineered for the utmost in comfort and fit. 

Its shapewear is offered in just two sizes to fit XS-Medium and Large-XXL. Similarly, the ADJUSTS-TO-ME bras, launching with a tailored and a lace version, release in the cups to provide room when needed, contracting when not needed . Size small fits (34A, 36A, 34B, 32C), size medium fits (38A, 36B, 34C, 36C) and size large fits (38B, 38C, 34D, 36D, 34DD). The panties, a tailored hipster and a tailored g-string, come in one size and will adjust to every woman’s body for a custom made fit. The collection even crosses over to Maidenform’s Lilyette collection with a lace underwire making its debut this spring.

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Kazz Forbes to showcase F/W collection at Red Rose Ball

Organizers of The Annual Red Rose Ball in The Bahamas has invited Kazz Forbes, Principal Designer of Saint George Fashion House (SGFH) to feature his Fall|Winter 2011 ‘Le Caicos Chic: A Romance with Decadence’ collection at this years’ prestigious event.

The Red Rose Ball is a charity fundraiser, with all proceeds benefiting the Grand Bahama AIDS Awareness Committee in Freeport, Grand Bahama. Held under the distinguished patronage of The Rt. Hon. Hubert A. Ingraham, Prime Minister of the Commonwealth of the Bahamas and Mrs. Delores Ingraham – the ball takes place on Saturday, November 5th, 2011 at the Radisson’s Grand Ballroom at Our Lucaya Resort.

Under the theme: ‘A Night at the Opera House, Australia’ – the black-tie charity affair will see guests enjoying a scrumptious five-course cuisine, outstanding entertainment – with the pièce de résistance being Forbes’ Fall|Winter 2011 collection that debuted at the Caribbean International Fashion Week in New York this June.

Influenced by his photography background and love of art, creativity and travel, Kazz translates his inspirations into this high-end couture line that is decisively modern, yet sophisticated. Kazz designs for the contemporary every day man and woman who have an appreciation of fine artistry in clothing and jewelry, and want each person to feel elegant and inspired by his collection. The Saint George Fashion House label is indeed ‘edgy, sexy, bold.’

 

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